ALTRUIST

ALTRUIST is a dermatologist-developed skincare and sun care range designed to provide high-quality, broad‑spectrum protection and hydration at an affordable price point, suitable for everyday use for the whole family.altruistsun+1

Category overview

ALTRUIST skin care products are developed by consultant dermatologist and skin cancer surgeon Dr Andrew Birnie with a clear goal: to make effective, high‑protection SPF and soothing skincare accessible to everyone. The range focuses on broad‑spectrum UVA and UVB protection, gentle formulations for sensitive skin, and wallet‑friendly pricing without compromising on performance.altruistsun+2

Key benefits

• Broad‑spectrum SPF30 and SPF50 formulas provide high protection against UVA and UVB rays, helping to prevent sunburn, photo‑ageing and pigmentation.altruistsun+1

• Most products are fragrance‑free, hypoallergenic, non‑comedogenic and dermatologically tested, making them suitable for sensitive and acne‑prone skin.altruistsun+1

• Lightweight, fast‑absorbing textures feel more like a moisturiser than a heavy sunscreen, encouraging comfortable daily wear on face and body.facethefuture+1

Product types in the range

• Daily face SPFs such as Face Fluid SPF50 and hybrid SPF moisturisers combine hydrating skincare with high UV protection, ideal under makeup or as a one‑step morning routine.facethefuture+2

• Family sunscreens, including lotions and sprays in SPF30 and SPF50, offer water‑resistant, 5‑star UVA protection suitable for adults and children, with invisible or non‑whitening finishes.altruistsun+2

• Supporting skincare like Moisturising Fluid with hyaluronic acid, Dry Skin Repair Cream with urea, and Cleansing Foam with salicylic acid help to hydrate, repair and gently exfoliate the skin alongside daily SPF use.whatsinmyjar+2

Who ALTRUIST is for

• Ideal for customers looking for dermatologist‑backed sun protection that is gentle enough for sensitive, eczema‑ or acne‑prone skin yet effective enough for high UV exposure.facethefuture+1

• A strong option for families and budget‑conscious shoppers who want reliable, high‑factor SPF and simple, fragrance‑free skincare without premium price tags.justmylook+1

• Well suited to those wanting to streamline routines with hybrid SPF + skincare products that deliver hydration, barrier support and protection in a single step.